Wednesday, July 31, 2013

The OS relationship...

Most of us treat relationships like the way we install software on our computers.
Once they are installed, we don’t care to update them. We feel/think just having them is enough.
It. Is. Not!

Saturday, July 13, 2013

#AASW6 Social media bootcamp

A couple of months ago, a friend of mine informed me about a conference that is going to be held in Ghana -- the African Agricultural Science Week. I had no idea what it was about. All I knew was that, he wanted to know if I was interested in being considered as a social media reporter for the event. Hell yeah!!!
Following my receipt of an invitation letter, I am in Accra to join other social media reporters cover the event. A pre-requisite (of sorts) is for us to undergo a 2-day bootcamp on how to cover this particular event. Today is the first day. The facilitator is an energetic, enthusiastic fellow (who likes to be called Grandpa).

Peter (Grandpa) coaching his enthusiastic team!

We first looked at what Social media is and some of the characteristics it has:
  • It is on-line
  • It allows sharing and participation
  • It is free and easy to use
  • It is instantaneous (immediate)
  • It promotes networking and personal interactions
  • It allows anybody to publish just about anything

We then looked at the plethora of social media tools available. Peter put them into groups in his 'legendary' bucket:

As an individual/organisation, you need to have a strategy to get your message across to your target audience:
Illustrated 'seduction' strategy
Live/Vapour media vs. Permanent media


You can read more about defining a social media strategy here.
One cool thing I learnt was how to identify whether a celebrity sent a tweet by themselves or their PROs. This also works for an account that is being coordinated by a number of individuals. The trick is to check for a signature at the end of a tweet. An example is shown below. It has the signature, ^JG:
It's been a very insightful and exciting day. The week promises to be great.
You can follow the event's blog for updates, as well as check the organiser's blog.
Don't forget to look out for the #AASW6 hashtag on twitter.

Friday, July 12, 2013

Rivalry among telcos killing courtesy?

Credit: www.valuesphere.com
Yesterday, a couple of my friends and I had to trim a Vodafone SIM card so it could be slotted into a new smartphone. The phone was delivered to us at a location closer to Ridge, and so we decided to visit the MTNcenter (that shares the same building with the Fidelity Bank's Head Office).

That was our mistake.

I approached a lady and asked if the service could be rendered. She asked for the SIM card, took it, and asked that I wait a bit (as the guy who would 'cut' the SIM was attending to a client).
Some seconds later, the guy asked to see the SIM card, whispered, "Vodafone!", and said, "No, I can't help you."

I was shocked.

I thought to myself, "Is this how fierce (and pedantry) the rivalry between the telcos is?" Especially between MTN and Vodafone!. Hmm.

I thanked the guy -- and lady -- and walked out of the building. No long tin.

Consider this scenario:
You are at the Tema (Community 2) SSNIT office, and suddenly you fall ill -- or need medical attention. Should the SSNIT Clinic below the office say because you are not a staff (or relation of one) of SSNIT, they won't treat you?

I understand the service is free. So can't they have a service fee for all those who are not subscribers of MTN, but request for the service? They can. Everybody wins that way, no?

To think that I even purchased their Huawei Ascend Y210 android phone -- which I decoded of course. But I bought it just because of the courtesy with which a  marketing officer of theirs advertised the phone.

This experience brings to mind the banana seller in front of the Bank of Ghana, who refused to sell her ground nuts to me because I already had some bananas on me.

As for me I won't argue o. I only take my 'troubles' away.