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Saturday, May 9, 2015

Live blogging of #BlogCamp15: Social media for good

Projected banner for #BlogCamp15

The 4th Blogacamp to be held in Ghana takes place outside Accra -- for the first time.
The venue is the College of Science auditorium at the KNUST.

The event began this morning with a photowalk by social media enthusiasts in three areas of Kumasi: Suame, Adum, and Asafo.
A link to the pictures will be updated soon.
For updates, checkout #BlogCamp15 on Twitter.

A panel discussion on Social media for good is ongoing. Three panelists from PZ Cussons, Blogging Ghana,and the creative art industry are sharing how they use social media in their work, for the good of all.
PZ Cussons applies Social media in it CSR

  • Cussing Baby Ghana
  • Recipes of Life Ghana
  • Cared Ghana
These have widened the reach of the company in interacting with its customers.

Blogging Ghana has helped in the application of social media in politics. Remember GhanaDecides in 2012?
This project helped educate the electorate on their rights and responsibilities. It also helped to push 'responsible' citizen journalism.
Another project of theirs is InformGhana.

The third speaker uses plastic for furniture and other cool stuff. He uses social media to learn new stuff, market himself and his projects, and networking. He believes social media  is a great resource.

Do we feel social media has made us 'non serious'?
A participant thinks it really hasn't as it helps relieve some stress.
Another doesn't think it's either here or there. So long as we are discussing issues of relevance.
How has social media helped in solving unemployment?
Yes it has. A number of people are now creating and managing content for organisations. This is even increasing the ROI of such companies.
A panelist believes Googling is also a way of getting information and ideas on how to implement ideas an individual may have. He uses his story of getting a name for his project as an example.
Crowdsourcing.

For bloggers looking at getting a piece of the digital marketing growth in Ghana, they are advised to position themselves very well by creating a niche for themselves as 'experts' in a particular field Hatfield relevance to an organisation's marketing goals.
Nehemiah thinks children should not be left out of the social media crusade. "If they can be guided to learn how to code, they equally can be guided to use social media."

Messages from sponsors:
Jeanne from the U.S. Embassy is glad to be a part of this event, especially with the female presence. She believes that the creation of local, relevant content is imperative.
On the YALI fellowships, she mentions that the number will be increased for next year.

#####Breakout sessions #####
So topics for the sessions are:

  1. Blogging 101
How does one at start a blog in 5 steps?
  • Think about what you want to say
  • Name your blog
  • Sign up with a blogging platform
  • Create content regularly
  • Share your work with the world

2. Can Social Media cause change
I am participating in the second session.
Edward asks whether it is enough to talk about issues on Social media, and whether this is enough to cause change. Is it enough to create awareness?

Always think it's not just creating awareness, but how touching -- how affective --how substantive is your message?
A participant believes that the awareness of a campaign lies on two things, logic and emotions. This awareness also needs to be targeted at a particular group/audience.
The more voices we have speaking on an issue, the higher probability there is for change to occur. Some participants believe that, but Eddie thinks otherwise. He thinks more voices joined the #BringBackOurGirls chants, but little efforts were made in rescuing them. Do you agree?

Do you feel that social media is to account for the public figure who 'branded' 30+ year old Ghanaian spinster as prostitutes?

Some campaigns that have influenced participants, on Social media:

  • Ebola
  • Nepal's earthquake
  • #NoChobo
Currently, we have the gangs of the photowalk competition presenting their pictures. The story of the #suamegang is a compelling one.
Children playing in dangerous environment, and accidents/injuries occurring.
The #Asafogang's theme is Resistance. A historical perspective of the Asafo market area is the basis of their presentation.
The #Adumgang showcase a clean central business district.

The Winner will be chosen soon.
And the winners are:
Suame Gang
Asafo Gang
Adum Gang
My team and I are leaving for Sunyani soon.
I hope this live blogging of today's event has been fun.

Did I mention that the transportation of the Sunyani team was sponsored by Blogging Ghana?





Friday, April 10, 2015

Final day of Information Skills Workshop: Internet Research

Rouven & Gudrun, with some participants
To get a complete sense of the need to get information from all angles necessary for a research, Rouven took participants through Internet research today.

Google -- for most researchers -- has become the go-to place. However the engine doesn't have all the answers to questions a researcher has.
Participants were also advised to turn off instant results occasionally so as to get exactly what they were looking for.
This guide shows how one can apply some operators in their queries on Google Search to help them get better results. Additionally, one can also take this self-paced Google Search online course. I highly recommend it. ;-)

Here are some links one can use to augment the information Google has to offer:


The 'perception' that an information found on the Internet must be correct needs to be watched. To test participants, Rouven gave a number of tasks on verifying information found online.
This. Was. Interesting.

Two resources one can consult to check domain ownership are WHOis.net and IANA WHOis Service.
Also read this blog post on how to verify a tweet.

This workshop has been fun, educative, and inspirational. It's my hope that my colleagues at the workshop -- and myself -- will go on to enrich our research careers, by applying all that we learnt.
As for you my fellow reader, I'm sure these posts of mine equip you as well to enrich your research approaches as well.
Thanks.

Related stories:

Day 2 of Information Skills Workshop: Field research

Thursday, April 9, 2015

Day 2 of Information Skills Workshop: Field research

Screenshot of the online survey for my research
Today began with participants of the Information Skills for Research workshop, at the Goethe Institute, undertaking their research (on the field): interviewing respondents, creating/designing questionnaires and online surveys, observing respondents, et cetera.

In the afternoon, participants gathered to discuss their research plan, detailing steps they took in gathering data, insights got from the field research, and the results got from the research.
From the discussions, participants understood some perks of research, while identifying mistakes they made, and how to rectify them next time.

Personally, the field research showed a courage I hadn't tapped -- to go out and interview people, getting to understand them by listening actively, and gaining insights that went to improve my research (because I kept an open mind).

My research was on the user experience (UX) in using ATMs in Ghana. I wanted to understand how users felt about the services their banks' ATMs provided, and whether users expected more services.
I also wanted to understand the sense of security users had in using the ATMs and whether they felt safe while making transactions. 
Moreso, I was bent on learning the ease of use of these ATMs by users.
This research interest has been on my mind for close to a year, but it became more pressing when I helped a Professor of mine to withdraw money from an Ecobank ATM, and was frustrated when the interface didn't show 'Current' as part of the accounts one can withdraw from. It rather had Checking, Savings, and Credit Card. This made me ask if the bank -- and indeed all banks in Ghana, had a manual they gave to first-time ATM users.

An insight I got also from my research while interviewing a staff at the Fidelity bank was the fact that users who didn't bank with the bank could withdraw money using the banks ATM! This is a cardless transaction that makes use of SMS. It's a form of mobile banking.

A detailed report of my research will be shared shortly. I need more inputs, so kindly take this survey if you've not. It will be greatly appreciated.

Related stories:

Who needs a card to use an ATM?