Following my receipt of an invitation letter, I am in Accra to join other social media reporters cover the event. A pre-requisite (of sorts) is for us to undergo a 2-day bootcamp on how to cover this particular event. Today is the first day. The facilitator is an energetic, enthusiastic fellow (who likes to be called Grandpa).
|Peter (Grandpa) coaching his enthusiastic team!|
We first looked at what Social media is and some of the characteristics it has:
- It is on-line
- It allows sharing and participation
- It is free and easy to use
- It is instantaneous (immediate)
- It promotes networking and personal interactions
- It allows anybody to publish just about anything
We then looked at the plethora of social media tools available. Peter put them into groups in his 'legendary' bucket:
- Picture: Flickr, instagram, picasa
- Video: YouTube, vine, keek, vimeo, blip
- Slides: Slideshare
- File sharing: Google Drive, Dropbox, issuu, scribd, youSENDit(which is now hightail)
- Social networking: Facebook, Google+, Linkedin, renren, weibo
- Microblogs: Twitter, status, yammer, netlog
- Blogs: Tumblr, Wordpress, Blogger, Overblog, Vox (which is now typepad)
- Audio(Podcast): Podomatic
- Social bookmarking: Delicious, pinterest, scoop.it, paper.li, storify, diigo, reddit, StumbleUpon, digg
- Webcast: livestream, ustream, Google Hangout on Air
- Collaborative sites: Google sites, Wikis, kstoolkit, teambox, basecamp
- Miscellaneous: survey monkey, feedly, zite, flipboard, dlvr.it, xing, ning
As an individual/organisation, you need to have a strategy to get your message across to your target audience:
|Illustrated 'seduction' strategy|
|Live/Vapour media vs. Permanent media|
You can read more about defining a social media strategy here.
One cool thing I learnt was how to identify whether a celebrity sent a tweet by themselves or their PROs. This also works for an account that is being coordinated by a number of individuals. The trick is to check for a signature at the end of a tweet. An example is shown below. It has the signature, ^JG:
Staying cool with a DD Iced Coffee! :) RT @DunkinDonuts: It's going to be a hot one today! What's your tip for beating the heat? ^JGIt's been a very insightful and exciting day. The week promises to be great.
— Mary Matthews (@mary_matthews59) June 24, 2013
You can follow the event's blog for updates, as well as check the organiser's blog.
Don't forget to look out for the #AASW6 hashtag on twitter.