Showing posts with label mobile app. Show all posts
Showing posts with label mobile app. Show all posts

Monday, May 11, 2015

What Yahoo! can learn from a kelewele seller

Yahoo! says Flicker isn't available in Ghana
 Naa Merley is one of the earliest Kelewele sellers in her neighbourhood.
She enjoyed a greater share of the market until other Kelewele sellers began operations in the same neighbourhood. Naa wasn't disturbed because she still had customers loyal to her 'brand'.

Then reality hit.

Customers were patronising other vendors who had both kelewele and groundnuts for sale. They no longer bought Naa's kelewele, as it meant they had to go to another place to get the groundnuts.

The above scenario is what Yahoo! is facing. As a Yahoo! Mail user in Ghana, I am able to download and use the mobile app, but then I'm surprised I can't download and use the Flickr app -- Yahoo! says it's unavailable in Ghana.

I. Don't. Get. It.

If I can use the web versions of both services in Ghana, why can't I equally use the mobile apps?
Yahoo! Mail App is ready to be installed.


Customer retention is based on value being got out of using a product. If Yahoo! is really looking at gaining popularity and usage for its photo-sharing app Flickr, it has to make it available in countries -- like Ghana -- where photo marketing; local content creation using pictures is gaining ground.

Sunday, February 2, 2014

Duolingo -- an effective language learning app!

Learning a new language can be very stressful -- more so when the study of the language is undertaken outside the natural environment of the language.

There are a number of apps that try to make the learning of languages fun and interactive: Babbel, and Rosetta Stone.
However, one app I have fallen in love with is Duolingo. It has both mobile and web versions.
Its fun as you play while you learn. You have three(3) hearts at the beginning of every lesson, and you lose a heart, when you get an activity wrong.
I love the fact that there's a new button that breaks sentences into separate syllables and is very useful for beginners.
It's a whole mix of visuals and text.
Check out these snapshots from my phone: