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Saturday, August 3, 2013

Desert trailers

"This country is really going to face harder times ahead, if care is not taken. Hmm". So says a cosmo jet (tro-tro) driver I encountered earlier today.
He made this comment with respect to the recent increase in fuel prices. He then recountered how he had travelled abroad for greener pastures, but returned with virtually nothing.
He is a Lybia returnee.
I was fascinated and engaged him in a discussion, so he shared his experience with me.
He told me of how they had to pay 'connection' men along the route taken from Ghana, through Niger and Chad, and finally entering Lybia. These 'connection' men helped them withbtransport by finding drivers/vehicles for them. These vehicles were a lot more comfortable than the ones they had to travel on when they got to Chad.
From Chad, they are packed in a Nissan/Toyota patrol (pickup) -- thirty-five people! This gave tgem swollen feet when they reached theur next transit point.
"If you get a good driver, he fills his petrol gallon with water for you to drink. You don't drink much o, just the equivalent of the gallon's cover. You feel a sharp burning sensation in your chest. Massa, it is not easy o", he says.
I asked how come most  people die on the way. I was shocked when he said some (bad) drivers can leave their passengers in the desert. (No comment)
I was so intrigued by the conversation, I passed my stop -- almost did. Hehe
But I am thankful for the opportunity to learn first-hand what our brothers and sisters go through to seek comfort for themselves and their families back home.

I pray I run into a returnee from 'Panya' (Spain). I understand they travel on balloons at sea (from Morocco?).

Wednesday, July 31, 2013

The OS relationship...

Most of us treat relationships like the way we install software on our computers.
Once they are installed, we don’t care to update them. We feel/think just having them is enough.
It. Is. Not!

Saturday, July 13, 2013

#AASW6 Social media bootcamp

A couple of months ago, a friend of mine informed me about a conference that is going to be held in Ghana -- the African Agricultural Science Week. I had no idea what it was about. All I knew was that, he wanted to know if I was interested in being considered as a social media reporter for the event. Hell yeah!!!
Following my receipt of an invitation letter, I am in Accra to join other social media reporters cover the event. A pre-requisite (of sorts) is for us to undergo a 2-day bootcamp on how to cover this particular event. Today is the first day. The facilitator is an energetic, enthusiastic fellow (who likes to be called Grandpa).

Peter (Grandpa) coaching his enthusiastic team!

We first looked at what Social media is and some of the characteristics it has:
  • It is on-line
  • It allows sharing and participation
  • It is free and easy to use
  • It is instantaneous (immediate)
  • It promotes networking and personal interactions
  • It allows anybody to publish just about anything

We then looked at the plethora of social media tools available. Peter put them into groups in his 'legendary' bucket:

As an individual/organisation, you need to have a strategy to get your message across to your target audience:
Illustrated 'seduction' strategy
Live/Vapour media vs. Permanent media


You can read more about defining a social media strategy here.
One cool thing I learnt was how to identify whether a celebrity sent a tweet by themselves or their PROs. This also works for an account that is being coordinated by a number of individuals. The trick is to check for a signature at the end of a tweet. An example is shown below. It has the signature, ^JG:
It's been a very insightful and exciting day. The week promises to be great.
You can follow the event's blog for updates, as well as check the organiser's blog.
Don't forget to look out for the #AASW6 hashtag on twitter.