Thursday, April 9, 2015

Day 2 of Information Skills Workshop: Field research

Screenshot of the online survey for my research
Today began with participants of the Information Skills for Research workshop, at the Goethe Institute, undertaking their research (on the field): interviewing respondents, creating/designing questionnaires and online surveys, observing respondents, et cetera.

In the afternoon, participants gathered to discuss their research plan, detailing steps they took in gathering data, insights got from the field research, and the results got from the research.
From the discussions, participants understood some perks of research, while identifying mistakes they made, and how to rectify them next time.

Personally, the field research showed a courage I hadn't tapped -- to go out and interview people, getting to understand them by listening actively, and gaining insights that went to improve my research (because I kept an open mind).

My research was on the user experience (UX) in using ATMs in Ghana. I wanted to understand how users felt about the services their banks' ATMs provided, and whether users expected more services.
I also wanted to understand the sense of security users had in using the ATMs and whether they felt safe while making transactions. 
Moreso, I was bent on learning the ease of use of these ATMs by users.
This research interest has been on my mind for close to a year, but it became more pressing when I helped a Professor of mine to withdraw money from an Ecobank ATM, and was frustrated when the interface didn't show 'Current' as part of the accounts one can withdraw from. It rather had Checking, Savings, and Credit Card. This made me ask if the bank -- and indeed all banks in Ghana, had a manual they gave to first-time ATM users.

An insight I got also from my research while interviewing a staff at the Fidelity bank was the fact that users who didn't bank with the bank could withdraw money using the banks ATM! This is a cardless transaction that makes use of SMS. It's a form of mobile banking.

A detailed report of my research will be shared shortly. I need more inputs, so kindly take this survey if you've not. It will be greatly appreciated.

Related stories:

Who needs a card to use an ATM?




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