Showing posts with label research survey. Show all posts
Showing posts with label research survey. Show all posts

Thursday, April 9, 2015

Day 2 of Information Skills Workshop: Field research

Screenshot of the online survey for my research
Today began with participants of the Information Skills for Research workshop, at the Goethe Institute, undertaking their research (on the field): interviewing respondents, creating/designing questionnaires and online surveys, observing respondents, et cetera.

In the afternoon, participants gathered to discuss their research plan, detailing steps they took in gathering data, insights got from the field research, and the results got from the research.
From the discussions, participants understood some perks of research, while identifying mistakes they made, and how to rectify them next time.

Personally, the field research showed a courage I hadn't tapped -- to go out and interview people, getting to understand them by listening actively, and gaining insights that went to improve my research (because I kept an open mind).

My research was on the user experience (UX) in using ATMs in Ghana. I wanted to understand how users felt about the services their banks' ATMs provided, and whether users expected more services.
I also wanted to understand the sense of security users had in using the ATMs and whether they felt safe while making transactions. 
Moreso, I was bent on learning the ease of use of these ATMs by users.
This research interest has been on my mind for close to a year, but it became more pressing when I helped a Professor of mine to withdraw money from an Ecobank ATM, and was frustrated when the interface didn't show 'Current' as part of the accounts one can withdraw from. It rather had Checking, Savings, and Credit Card. This made me ask if the bank -- and indeed all banks in Ghana, had a manual they gave to first-time ATM users.

An insight I got also from my research while interviewing a staff at the Fidelity bank was the fact that users who didn't bank with the bank could withdraw money using the banks ATM! This is a cardless transaction that makes use of SMS. It's a form of mobile banking.

A detailed report of my research will be shared shortly. I need more inputs, so kindly take this survey if you've not. It will be greatly appreciated.

Related stories:

Who needs a card to use an ATM?

Monday, May 5, 2014

Designing a questionnaire in Microsoft Word

So you decide to create a questionnaire for a research of yours. You then resort to your word processor as your sidekick in getting questionnaires to your respondents.
Usually, the normal way is to create your questionnaire, print them and distribute.
Other times, you e-mail the questionnaire to would-be respondents. They then have to print the questionnaire, fill it (in ink), scan it, and e-mail it to you.
What a drag!
How about going paperless and making them fill the questionnaire on their PCs (in Word).
The following quick tutorial will get you on your way. Enjoy

After launching Word, make sure the Developer tab is showing.
If it is not, do the following (in Office 2010) to display the Developer tab:
Click on File, and choose Options.

Under the Customise Ribbon Tab, make sure the checkbox in front of the Developer option is checked.
Click on OK.

The Developer Tab should be visible now, on the Ribbon.
Click on the Design Mode icon.

Type a question for your survey and add a corresponding control from the Controls group.
While the control is active, click on the Properties icon to set properties for the control. An example can be setting the property to make sure the control cannot be deleted.
Example: The Drop down list control properties dialogue box.
Click on Add to add options for your respondents to choose from.
You can choose more controls from the Legacy Tools icon.

When you are done with the design of the questionnaire, click on the Design mode again – to deactivate it. This allows you to see the finished questionnaire the same way your respondents would.

I hope this has been helpful.

PS: Another tool to use is Google forms. It actually creates responses in a spreadsheet and has an analytical part too. I will create another quick tutorial on this soon.